Monday 27 August 2012

Rail Europe and Switzerland Tourism launch Swiss Pass Promotion-By Sachin Murdeshwar

Rail Europe and Switzerland Tourism launch Swiss Pass Promotion
From Left To Right:Mr. Kunal Kothari, Executive Director,Rail Europe India Pvt Ltd. and Ms. Ritu Sharma – Deputy Director andMedia Manager (India), Switzerland Tourism announcing the launch of Swiss Promotion, PC held today in Mumbai. 


Mumbai, August 22, 2012(Sachin Murdeshwar): The picturesque land and breathtaking panorama of Switzerlandhas been attracting Indian tourists since a decade. This trend continues at an acceleratingpace, and in order to make this journey more attractive for the Indiantourists, Rail Europe, Swiss Travel System and Switzerland Tourism havelaunched 2-for-1 offer for their most popular Swiss Passfrom 1st September 2012 to 31st October 2012.

The 2-for-1 promotion is the perfect deal for 2 people visitingtogether Switzerland.Buy one 4-day Pass and get one free. The promotion is available up to 29 Novfor travel between 01 Sept and 30 Nov. It is valid on both the variants of Swiss Saver Pass – 4 days Swiss Passand the 4 days in 1 month, Swiss Flexi Pass. And the Swiss Family Card allowschildren under 16 to travel free when accompanied by a parent holding a validSwiss Travel System ticket. Probably the best part of all about the Swiss FamilyCard is that there is no limitation on the number of children, as long as theyfall under the age criteria! It can be requested when purchasing the Swiss Pass.

Commenting on the launch Mr. Kunal Kothari, Executive Director,Rail Europe India Pvt Ltd. said, “Swiss products are the most popularacross all Rail Europe offerings in India. We are delighted to launchthe Swiss Pass Promotion with Swiss Tourism and Swiss Travel System. Thepromotion is applicable to passes sold through Rail Europe GSAs/PSAs only.”

“We have also planned a FAM Trip for 10 lucky winnersselected from a mix of GSAs and retail travel agents (5 winners from eachcategory) who will sell the passes. Moreover, vouchers worth Rs 1,000 to begiven for every 3 passes of ‘2-for-1 promotion sold by a retail travelagent,” Kothari added.

Ms. Ritu Sharma – Deputy Director and Media Manager (India),Switzerland Tourism said, “We are very happy to be a part of thispromotion as the Swiss travel system and the Swiss Pass is one of the most favoritemodes of travelling for our individual clients. Most Indians just love theefficiency, the punctuality and the absolute ease with which they can traversethe length and the width of Switzerlandby using the Swiss Travel System and the Swiss Pass– the all in one ticket is incredibly user friendly. Some of the mostfamous excursions in Switzerlandare also actually train routes like Glacier Express and the Bernina Express– it’s almost like watching a movie as you pass through some of themost scenic locales in the world.”

“ We are also hoping to promote the autumn season with thisspecial campaign– this being one of the most beautiful seasons and alsoone which we in India don’t see much of,” Ms. Sharma added.

About Rail Europe 4A:
Rail Europe 4A promotesdistributes and sells the greatest selection of European rail products, frompasses to point-to-point tickets, as well as reservations and travel packages.Rail Europe also sells non-European productsincluding Amtrak, ViaRail and the Japan Rail Pass.
Rail Europe 4Aoffers comprehensive services from facilitating the preparation of the tripwith useful information and innovative tools to an unmatched level of aftersales support. Rail Europe also offers realtime availability and the best possible price to the travelers.

About SwitzerlandTourism:
Switzerland Tourism (ST) is a federal publiccorporation. Its mission is to promote Switzerland as a holiday, traveland conference destination both at home and abroad. ST’s principalactivity is to develop and implement effective marketing programmes, as well asto position Switzerlandin international markets as a strong, modern but timeless brand.

Switzerland Tourism first opened their office in India in 1997 and presently has two offices oneeach in Mumbai and Delhi (Gurgaon) and worksvery closely with the travel trade to create special offers for the Indianpassengers and with the media to create awareness of Switzerland as a holiday and MICEdestination.

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