Wednesday, 29 August 2012

Citizen Watches signs Kevin Pietersen as the newBrand Ambassador-By Sachin Murdeshwar

Citizen Watches signs Kevin Pietersen as the newBrand Ambassador


~English Cricketer Kevin Pietersensuperbly personifies Citizen’s sophistication and style~

India, August 27th, 2012(Sachin Murdeshwar): Kevin Pietersen, the South-African born Englishcricketer will be the ambassador of Citizen Watches. He presently playsfor England, Surrey and the Delhi Daredevils and has the distinction of being the second-highestrun scorer from his first 25 Tests. He became the fastest batsman to reach both1,000 and 2,000 runs in One Day International cricket.  He is thethird English batsman to top the ICC One Day International rankings in March2007.
Commentingon Kevin’s association with the brand, Mr. Katsusuke Tokura, MD, CitizenWatches India said, “We are delighted to have Kevin Pietersen as Citizen’sbrand ambassador. Kevin Pietersen is one of the finest batsmen, hissophistication and style superbly personifies our brand.”


KevinPietersen will also feature in Brand’s communication of the New Super Titaniumwatch collection. Super Titanium incorporates Citizen’s committed pursuit ofmaterials and advanced technologies which resulted in twin integration oflightness and toughness.


Allmodels from the Super Titanium Collection feature a high-quality sapphire glassthat helps resistance against scratches and always guarantees a perfect view onthe time display. The watch is also water resistant to 10 Bar. Color accentsand changing design in minute division also revive the appearance of the dials.The layered dial and etched patterns on the case and bracelet dynamicallyhighlight Eco-Drive originality. And most importantly Super Titanium watchesare 5times harder and 40% lighter than Stainless Steel watches


AboutCITIZEN WATCHES
CITIZENWATCHES HOLDINGS Co. Ltd of Japan, a JPY279.7 Billion (US $ 3.5Billion),multinational company with 82 year heritage, sells world-class watches andallied products in more than 150 countries worldwide. CITIZEN WATCHES (India)Pvt. Limited, entered India in 1997 and was heralded by the revolutionary Eco-Drive- light powered watches, lending an air of excitement and expectation aroundthe CITIZEN WATCHES brand name and adding to the excellent equity CITIZENWATCHES already enjoyed in India.


Withits wealth of technological expertise build up over many years, CITIZEN WATCHEShas achieved impressive number of technical accomplishments in integratingspecial features in Eco-Drive, like Radio controlled watch, Super Titaniumwatch and many more. CITIZEN WATCHES Eco-Drive incorporates an advanced watchtechnology, with great styling to bring the unbelievable range of watches.

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