Sunday, 26 August 2012

House of Mewar brings out 194-page coffee table book on Royal Vintage cars to celebrate‘Living Heritage’-By Sachin Murdeshwar

Shriji’s 1924Rolls-Royce is first Indian entry to win trophy at Pebble Beach, USA

House of Mewar brings out 194-page coffee table book on Royal Vintage cars to celebrate‘Living Heritage’

Proud winner of  the Lucius Beebe Trophy



Mumbai, August 20th 2012(Sachin Murdeshwar): Shriji Arvind Singh Mewar of Udaipur, the scion ofthe House of Mewar acknowledged as the world's oldest-living dynasty, hasbecomes the first Indian ever to win at the recently-concluded five-day 62ndannual Pebble Beach Concours d'Elegance event in California, USA.

Shriji’s 1924 Rolls-Royce 20 HP, Barker Tourer(GLK 21), which was selected by the Pebble Beach Concours d'Elegance panel toparticipate in the event, won the Lucius Beebe Trophy on August 19, 2012. Thetrophy is awarded to the Rolls-Royce considered most in the tradition of LuciusBeebe who served among PebbleBeach’s earlyjudges.

On this occasion, the House of Mewar also released a194-page coffee table book dedicated to the history and restoration of thisfavourite royal car of Udaipuralong with the family’s association with Rolls-Royce over sevengenerations. The House of Mewar has always encouraged various car rallies byactively supporting them. The participation in the Pebble Beachevent is another illustration of the royal family’s commitment to protectand showcase their living heritage in order to promote the idea and itsimportance.

The coffee table book titled ‘The Royal Udaipur RR GLK 21 Classic drive from Derbyto Udaipur to Pebble Beach and…Continues’ relives thecar’s journey from being bought to be cannibalized for its spare parts tobecoming a family favourite.

After being put out to pasture in a corner in ZenanaMahal in The City Palace, the RR GLK 21 was spotted by Shriji who then gaveexpression to his passion for restoring classic cars and resurrected it to itsformer glory. “Indiawas the ultimate destination for many of Rolls-Royce’s early cars becausethe Indian Maharanas and Maharajas were only too happy to make the transitionfrom horse-drawn carriages to a car. Back in the old days, this venerablemarquee found pride of place for state visits, ceremonies and festivals. Insome instances they were also used for hunting and were retro-fitted toaccommodate cricket teams. By participating in this event, we want to showcaseour legacy and our heritage – because today ‘Living Heritage’has more currency than luxury whose definition is so dynamic,” the 76thCustodian of the House of Mewar said on the eve of the conclusion of PebbleBeach Concours d'Elegance in California.

Please visit http://www.royalcarsofudaipur.org/ to get more details on the GLK 21 Rolls-Royce thatparticipated in the Pebble Beach Concours d'Elegance.


About the House of Mewar:
The House of Mewar has been acknowledged as theworld's oldest-living dynasty. It conceptualized brand ‘EternalMewar’ to provide a vision for the 21st century. It therefore expresses,embodies and encompasses the core values, principles and the legacy of the Houseof Mewar. It has also emerged as a unique heritage brand exemplifyinghospitality, cultural preservation, philanthropy, education, sports andspirituality for global audiences.

Eternal Mewar also runs various charitable foundationsincluding the Maharana of Mewar Charitable Foundation (MMCF) that funds TheCity Palace Museum in Udaipur– which is among the best private museums in the country. The MMCF is thelargest of the nine public charitable institutions set up in 1969 to sustainthe responsibility of the House of Mewar towards humanity after theamalgamation of the State of Udaipur in 1947. The foundation currently workswith a 260-member team and invests mainly in four areas: academia,eco-conservation, philanthropy and heritage conservation.

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