SWAROVSKI COLLABORATES WITH AMANORA TO MARVEL GATEWAY TOWERS 1
~ Becomes world's first luxury residential project to be marvelled by Swarovski
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| Mr. David White - Global Vice President, Sales & Marketing, Swarovski Lighting Business and Mr. Anirudddha Deshpande – Managing Director, City Corporation |
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| Mr. Anirudddha Deshpande – Managing Director, City Corporation, Mr. David White - Global Vice President, Sales & Marketing, Swarovski Lighting Business, Mr. Martin Kandler – Head Architect Solutions, Swarovski Lighting Business and Mr Richard Soon – Director - P&T Consultants Singapore at the unveiling of Amanora Gateway Towers 1, the world's first luxury residential project to be marvelled by Swarovski coming up at Amanora Park Town, Pune. |
August 13, 2012, Mumbai: City Corporation Ltd, one of India’s leading township companies and the developers of Amanora Park Town, Pune have collaborated with Swarovski, leading global fashion and lifestyle brand on the iconic Gateway Towers 1. Swarovski, a name synonymous with crystal, beauty and lifestyle for decades will marvel space at Gateway Towers 1, making this the world's first luxury residential project marvelled by Swarovski.
Conceptualised by City Corporation and designed by a team of highly skilled and dedicated visionaries, Gateway Towers 1 will boast futuristic design and promises to be one of India’s most prestigious and iconic residential buildings. The towers will be adorned by Swarovski, including breathtaking light fixtures and interiors. With the pinnacle reaching a height of 150 meters or 45 storeys, Gateway Towers will be one of the tallest skyscrapers in and around Pune, changing the city skyline forever.
Mr. Aniruddha Deshpande, Managing Director, City Corporation Ltd, while announcing the project said, “We are proud to partner with Swarovski for our flagship residential project, Gateway Towers 1, which I have no doubt will emerge as an iconic global landmark at Amanora Park Town, Pune. Branded residences are a hugely successful concept internationally and are now picking up in India. Customers have become more discerning and quality oriented. Globally, Swarovski is one of the world’s most renowned luxury brand and has been present in the real estate segment, and this association is a step towards bringing their design expertise to India and offering the discerning Indian customers a truly world-class experience.“
Mr. David White, Global Vice President Marketing and Sales, Swarovski Lighting added, “India is a very exciting and interesting market, with many brand connoisseurs who hold a deep appreciation for beauty and luxury. As India evolves, we expect Swarovski lighting and interior products to emerge as a perfect fit for those discerning Indian customers who want to celebrate their success with beautiful, exclusive designs for their personal spaces. Swarovski has always been synonymous with crystal, beauty and lifestyle and through the marvelling of Gateway Towers 1, we will attempt to add sparkle to people’s everyday lives with beautiful crystal and lighting products. In City Corporation Ltd., we have found the right partner, and we will strive to ensure that Gateway Towers 1 provides an experience that is more than an investment in a luxury property; it will be an investment in the joy and celebration of life.“
For more than a century, Swarovski has been delighting the world with its premium crystal, enticing collectors to prize it, celebrities to flaunt it, designers to insist on it, and people to smile with amazement at the sight of it. In fashion, Swarovski has made many landmark contributions, collaborating closely with the likes of Dior, Louis Vuitton, Dolce & Gabbana and Chanel. Swarovski has also firmly established itself in the realm of home decor, with the successful launch of its crystal mouse figurine, now a coveted object. In lighting, Swarovski outshines others with its many marvels, including the breathtaking Swarovski Crystalline Icicles chandelier.
Similarly, Swarovski has been involved in many prestigious, large-scale projects around the world, in multiple formats ranging from movie sets, hospitality, company headquarters, luxury casinos, sacred places of worship, palaces, homes, estates and fashion shows. But this is the world's first luxury residential project, “Space Marvelled by Swarovski”. Thus Amanora Park Town’s – Gateway Towers 1 is the first residential project in the world to use this concept, bringing sparkle to so many all at one time in a large residential environment.
Gateway Towers 1 – A Global Icon....
Gateway Towers 1 marvelled by Swarovski will bear testimony to Amanora Park Town’s commitment to customer-centric innovation, wherein all the modern comforts and conveniences, will be created, keeping in mind the needs of the discerning customer. That aside, Gateway Towers 1 will be a distinct and iconic example of new urban living in the growing city of Pune.
Spread across 14 acres, Gateway Towers 1 will be home to over 700 units, offering high-end apartments including 2 BHK to 6 bedroom penthouses with private pools. With its stepped futuristic design, green terraces and sky bridges, Gateway Towers promises to be a new benchmark in architectural brilliance and artistry. Magnificent and awe-inspiring, these towers will stand at the very entrance of the Amanora Park Township and form a welcoming, stepped gateway to the integrated township. With the pinnacle touching a height of 150 metres, these twin towers would be the tallest skyscrapers in and around Pune, changing the city skyline forever. The towers’ sweeping profile will create luxurious lifestyle green decks for each apartment, giving each residence a staggering panoramic view of the surroundings.
Along with the integrated facilities at the environment deck, Gateway Towers 1 will offer its discerning residents an exclusive sky spa, dip pool and leisure zone. With the buildings crowning glory being is its well-designed lobby, clubhouse and skydeck, which will be designed by Swarovski and will adore Swarovski crystal designs that will bring a sense of exclusive ownership to the residents.
Located within Amanora Park Town at Hadapsar, Pune, residents at Gateway Towers 1 will also have access to the Amanora Park Town’s schools, college, hospital, restaurants and sports complex within the township. Gateway Towers 1 will truly be a world ensconced in the finest luxury with fully automated homes and advanced home technology. Here, every amenity has been carefully considered in order to provide the best user experience, from designer homes to the Swarovski Lobby, to the special sauna, gym and lounge, Gateway Towers is set to light up the future like never before.....
Other amenities available to residents of Gateway Towers 1....
Residents at Gateway Towers 1 will have the ultimate luxury of socialising in the sparkling lobby marvelled by Swarovski - a perfect place to indulge in a long chat with your friends and neighbours.
Rejuvenate yourself at an exclusive Zen Garden & Sky Lounge...
Residents will be able to take their mind off of the mundane as they discover luxury and serenity. As they stride down the path at the Zen Garden, time will slow in this ethereal island of stones, an amazing place to calm oneself and rejuvenate mind body and soul.
Gateway Towers 1 will also boast a Sky Lounge, an observatory deck complete with a mini cafe-experience, allowing residents to truly embrace the beauty of life.
Unrivalled Entertainment...
Residents at Gateway Towers 1 will also have enviable options in which to entertain themselves, including an in-house theatre or to pamper themselves at a professionally managed spa. The unique ‘oxygen chamber’ at the Gateway Towers Spa will allow residents to take in fresh oxygen.
For cricket and golf enthusiasts, Gateway Towers 1 offers its residents the option to hone their skills at the state-of-the-art simulators. As well, they can simply lose themselves in the world of books at Gateway Library or spend time with their kids at the games zone.
Amanora Town Park – a league apart...
Home to more than 1500 families, Amanora Park Town, spread over 450 acres in Hadapsar, Pune is perhaps the only integrated township of its kind in India.
Amanora Township is a unique, exclusive and first-of-its-kind township project in Maharashtra, under the State Government's special Township Policy. The township is a project to build a futuristic India with areas and concepts designed to cater to everyone's needs within a family. Spanning 1.8 kms end-to-end, Amanora promises peace and quiet, as well as vibrancy.
The Township is planned by some of the world's leading town planners, international architects and visionaries. It comprises a unique market city, central park, clubs, multiplexes, restaurants, health clubs, swimming pools, amphitheatres and recreational facilities that will form the hub of community and congregation.
A Complete Life - Amanora – Future India, Easy India
Amanora’s most remarkable feature is its superb 21st century infrastructure including its own power and water distribution within the township, planned roads, service corridors, schools and health facilities. The kids can walk to school through specially designed pathways as travelling to school is a big hassle for the children and parents both. The planning is ecologically sound, yet with every imaginable technical, digital and modern facility. On par with those from the most advanced townships in the world, it is sensitive to the needs of modern living with efficiency and accountability being the key words. A lifestyle that revolves around the three most vital needs of any community - walk to work empowerment, modern comfortable homes and recreation & relaxation facilities for a fulfilling social life; each within walking access of the others. A unique smart card provided to each citizen here enables them to enter the township, house, pay the bills, have medical records and much more.
As the commitment to residents and government, entire maintenance of infrastructure will be done by Amanora for 999 years. The trained staff is already in place and on-call 24x7 for any maintenance issue, a feature unique to Amanora. The township concept is very amenable to eco-housing. The promoters have a very strong commitment to the environment and plan to make the township a benchmark for such developments. Amanora houses world’s first Temple of Environment.
About City Corporation
Incorporated in October 2003, City Corporation Limited, a part of City Group, has been developing communities that have been pioneering and path breaking. Under the leadership of visionary founder and MD Aniruddha P Deshpande, the company has created a leadership position in realty sector especially township developments.
Amanora Park Town, a premium township being developed by City Corporation at Hadapsar Pune is already setting up benchmarks for large residential spaces. Amanora Township is a unique, exclusive and the first-of-its-kind township project in Maharashtra, under the State Government's special Township Policy.
About Swarovski
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose elements and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965, the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.
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