SONY SIX®channel is the destination for all UFC programming in India-By Sachin Murdeshwar

Ultimate Fighting Championship (UFC) partners with Sony Six

The Ultimate Fighter: India confirmed for 2013

 

L-R Mr. Rich Franklin and Mr. Benson Henderson

Sony Six is now the home of the world’s premier mixed martial arts sport in

India

Mumbai,Sept.13, 2012.(Sachin Murdeshwar):Las Vegas, Nevada–At a press conference held today in Mumbai, the Ultimate Fighting Championship®and the SONY SIX®channel have confirmed a wide-ranging,strategic partnership which brings the fastest growing sport in history to India.

SIX is the destination for all UFC programming in India, from live events featuring the biggest names in the sport to athlete profile shows including the seminal Countdown and Primetime.SIX will also feature the greatest fights in the UFC’s 19-year history with UFC Unleashed.

UFC Chairman and CEO Lorenzo Fertitta said: “We are very excited to partner with SIX as the UFC expands into India. We look forward to working with them to not only further expand the UFC’s fanbase here, but also to find and develop local talent and, ultimately, bringregular live events to India.”

Mr. Man Jit Singh, CEO Multi Screen Media, the parent company of SIX, said “We are delighted to bringthe UFC - the fastest growing sport in the world - to India. India has a lot of appetite for new sports and we are confident that younger audiences will be attracted to the special programming of the Ultimate Fighting Championship on the channel. Mixed martial arts require tremendous physical training, skill and strategy and India certainly has a lot of aptitude for the sport. We hope the property will be an inspiration to young India.”

L-R Mr. N P Singh, Mr. Man Jit Singh, Mr. Lorenzzo Ferttita, Mr. Rich Franklin and Mr. Benson Henderson

A cornerstone of the new partnership will be the production of an all-Indian edition of the Ultimate Fighter, the UFC’s long-running reality TV show where 16 of the most talented unsigned martial artists compete for a contract with the UFC. Previous TUF winners have gone on to win UFC world champions and become international superstars. Fertita said SIX’s commitment to the series was crucial for the UFC in the market.TUF India will help to introduce the sport in India, to showcase the hard work, dedication, athleticism and skills needed to compete in the UFC.

Casting for TUF India begins shortly and is scheduled for broadcast in 2013. Interested fighters should apply to the UFC directly through their website http://www.ufc.com/TUF-India.

For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.

The Ultimate Fighting Championship®

L-R Mr. Rich Franklin and Mr. Benson Henderson

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas, Nevada, and with offices in London, England, Toronto, Canada and Beijing, China, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world.

In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 150 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly two million followers on Twitter.

Ancillary UFC businesses include best-selling DVDs, an internationally distributed UFC magazine, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and JAKKS Pacific articulated action figures.

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel and SIX, India’s Premier Sports Entertainment Channel. Multi Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.