Affle (India) Limited’s IPO to open on July 29, 2019 with a Price Band of Rs. 740 – Rs. 745 per Equity Share each of Face Value of Rs. 10 each

Mr. Gautam Benjamin, ICICI Securities Limited, Mr. Anuj Kumar, Director & Chief Revenue and Operating Officer, Affle (India) Limited, Mr. Anuj Khanna Sohum, Chairman, Managing Director, Chief Executive Officer, Affle (India) Limited, Mr. Kapil Bhutani, Director & Chief Financial and Operations Officer, Affle (India) Limited, Mr. Mangesh Ghogre, Nomura Financial Advisory and Securities (India) Pvt. Ltd. Mr. Karish Manchanda, Investor Relations and Strategy Officer, Affle (India) Limited

Mumbai, July 24, 2019 (HPN) : Initial public offering of up to [.] equity shares of face value of ` 10 each (“Equity Shares”) of Affle (India) Limited (our “Company”). At a price of [.]  per Equity Share including a share premium of ` [.]  per Equity Share (the “Offer Price”), aggregating up to [.] million (the “Offer”) comprising a fresh issue of up to [.]  equity shares by our Company aggregating up to Rs. 900 million and an offer for sale of up to 4,953,020 Equity Shares aggregating up to [.] million by Affle Holdings Pvt. Ltd. The Offer shall constitute [.] % of the post-offer paid-up equity share capital of our Company.

The Offer is being made in terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957 (“SCRR”) read with Regulation 41 of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 (the “SEBI ICDR Regulations”). This Offer is being made through the Book Building Process in accordance with Regulation 26(2) of the SEBI ICDR Regulations, wherein at least 75% of the Offer shall be allotted on a proportionate basis to Qualified Institutional Buyers (“QIBs”). Our Company and the Promoter Selling Shareholder, in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors at the Anchor Investor Allocation Price, on a discretionary basis, out of which at least one-third will be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price.

Further, not more than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not more than 10% of the Offer shall be available for allocation to Retail Individual Bidders.

ICICI Securities Limited, Nomura Financial Advisory and Securities (India) Private Limited are the Book Running Lead Managers (“BRLMs”) to the Offer.  For further details, please refer to page 83 of the RHP.

The Registrar to the Offer is Karvy Fintech Private Limited.

The Equity Shares of the Company are proposed to be listed on the National Stock Exchange of India Limited and BSE Limited.

References to “we”, “our” and “us” are to Affle (India) Limited collectively with its subsidiaries Affle International Private Limited, PT Affle Indonesia and Affle MEA FZ-LLC, unless the context requires otherwise.