Suguna Foods Addresses COVID-19 from Immunity Angle Across the Country Increased the production of critical Vitamin D eggs

Mumbai, 27^th May 2020 (HPN): India’s largest poultry conglomerate, Suguna Foods announced that it has ramped up the production of Vitamin D enriched eggs, the first of its kind in the country, as part of its relentless commitment to support the public health response and protect their well-being. Available across the company’s flagship Suguna Daily Fressh outlets and other supermarkets, these super specialty eggs provide 82% of the daily value of Vitamin D in a single egg which is a critical component in the current health crisis due to COVID-19.

Since March, Suguna Foods has significantly increased production of Vitamin D enriched eggs across the country. With a strong R&D team that focuses on nutrition, Suguna produces clear and nutritious Vitamin D eggs which are the most inexpensive and the healthiest protein source that helps maintain a balanced diet and healthy lifestyle for people of all age groups and health conditions.

Commenting on the development, Mr.Vignesh Soundararajan, Executive Director, Suguna Foods Pvt. Ltd., said, “Since the outbreak began, we have worked relentlessly with a commitment to continue delivering products of the highest quality to help improve the immunity system which remains critical in this crisis. And we have shifted some of our farms to increase the production of Vitamin D Eggs, an essential vitamin required by the body. As we work to expand our own production, we are also working with governments and others to prioritize, triage and redirect supplies to serve the most critical needs and areas.”

Suguna, under its Suguna Value Added Eggs, offers four varieties of value added speciality eggs, each fortified with specific vitamins, and nutrients to help maintain a balanced diet and healthy lifestyle for people of all age groups and health conditions. Priced at Rs. 69 for a pack of six eggs, the Vitamin D egg was launched in the year 2015 after conducting an in-depth research for the consumers. The product is available across Suguna Daily Fressh stores as well as the leading supermarkets across the country. 

About Suguna Foods:

Suguna is the tenth largest poultry enterprise in the world. With a turnover of Rs.9051crore FY 2018-19,the company has operations in 18 Indian States and 1 Union Territory in the country. Suguna produces 760 million chickens per annum. There are 67 hatcheries and 54 feed mills in full-fledged production supplying 2.5 million MT per annum of feed for both captive consumption and sale. They supply 13,715 metric tonnes of processed chicken per annum. Suguna provides rural entrepreneurship to 36,000 plus farmers in multiple nations and procures grains and soya seeds of about 2 million MT/annum from them. There are 2 lakh channel partners in drive across the country and abroad. With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets. Suguna Daily Fressh, Suguna Home Bites, Suguna Anytime processed chicken and four varieties of specialty Suguna value added eggs, Suguna Home Bites are successful product ranges from Suguna Foods.